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Top Posts: Behavioral Targeting

4 Key Ways To Get The Best from Your Advertising

It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful bus ... ...

Behavioral Targeting Explained

IntroductionThe idea behind behavioral targeting is to try to match on-line advertisements to users on a given network by relevance. This is achieved through anonymously tracking behavior and feeding ads based on your findings. Behavioral targeting studies the user’s behavior across a range o ... ...

Tips To Boost Your Holiday Marketing Campaigns

It’s almost Christmas time and retailers and service providers alike are redoubling their marketing efforts in anticipation of bumper sales at their busiest time of the year. So, are you ready to enter the fray? Is your marketing budget effectively targeted to attract holiday shoppers? Just ... ...

What is Social Marketing?

Social marketing uses marketing principles and techniques with the purpose of bringing a target audience to accept, reject, modify or voluntarily let go of a behavior in its own interest, a group’s interest, or in the interest of society as a whole.Now, social marketing is based on the princi ... ...

Reverse Graffiti Marketing

Clean tagging, grime writing or clean advertising are other names of reverse graffiti, a method of creating images or words that can be temporary feature on walls, streets and other visible areas by cleaning out the dirt on that surface. It has been adopted by certain companies as outdoor ad campai ...

Everything Is in the Price

There are entrepreneurs who struggle to make the right pricing with their products. If you are one of them, you might need to learn a thing or two when it comes to pricing your commodities because they said that success is in knowing how to price right. Everything is in the price after all.It is im ...

5 Ways To Keep Your Customers Satisfied

There is so much competition out there in the marketplace these days that if your customers aren’t completely satisfied with the service they receive from your company, it’s a sure bet that they’ll migrate to one of your rivals. Here are five ways to improve the service that you ... ...

The Pay What You Like Business Model

“Pay what you like”It worked for the Humble Bundle series where people can buy online games for whatever price they like. I’m staking my reputation that it could work in the real world too. RationaleModern life entails that everything we need, use and consume for our lives has to ... ...

How to Target The Customers You Want On Your Site

Every business wants to drive their own idea of the perfect customer to their site—the trick is figuring out how to do so. Traditionally, people were targeted by demographics based on their location, age, income, and other factors, but an even better way to draw customers to your online prese ... ...

Whats new: Behavioral Targeting

4 Key Ways To Get The Best from Your Advertising

It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful bus ... ...

How to Target The Customers You Want On Your Site

Every business wants to drive their own idea of the perfect customer to their site—the trick is figuring out how to do so. Traditionally, people were targeted by demographics based on their location, age, income, and other factors, but an even better way to draw customers to your online prese ... ...

What is Social Marketing?

Social marketing uses marketing principles and techniques with the purpose of bringing a target audience to accept, reject, modify or voluntarily let go of a behavior in its own interest, a group’s interest, or in the interest of society as a whole.Now, social marketing is based on the princi ... ...

Tips To Boost Your Holiday Marketing Campaigns

It’s almost Christmas time and retailers and service providers alike are redoubling their marketing efforts in anticipation of bumper sales at their busiest time of the year. So, are you ready to enter the fray? Is your marketing budget effectively targeted to attract holiday shoppers? Just ... ...

5 Ways To Keep Your Customers Satisfied

There is so much competition out there in the marketplace these days that if your customers aren’t completely satisfied with the service they receive from your company, it’s a sure bet that they’ll migrate to one of your rivals. Here are five ways to improve the service that you ... ...

Everything Is in the Price

There are entrepreneurs who struggle to make the right pricing with their products. If you are one of them, you might need to learn a thing or two when it comes to pricing your commodities because they said that success is in knowing how to price right. Everything is in the price after all.It is im ...

Reverse Graffiti Marketing

Clean tagging, grime writing or clean advertising are other names of reverse graffiti, a method of creating images or words that can be temporary feature on walls, streets and other visible areas by cleaning out the dirt on that surface. It has been adopted by certain companies as outdoor ad campai ...

The Pay What You Like Business Model

“Pay what you like”It worked for the Humble Bundle series where people can buy online games for whatever price they like. I’m staking my reputation that it could work in the real world too. RationaleModern life entails that everything we need, use and consume for our lives has to ... ...

Behavioral Targeting Explained

IntroductionThe idea behind behavioral targeting is to try to match on-line advertisements to users on a given network by relevance. This is achieved through anonymously tracking behavior and feeding ads based on your findings. Behavioral targeting studies the user’s behavior across a range o ... ...