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Top Posts: Branding

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Tips to Help You Build and Grow a Small Business Brand

A brand is identified as "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." It got it's name from the old custom of branding cows with iron, to know which cow belongs to which owner. Today, brands are less ... ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

5 Steps To Defining A Strong Company Brand

Effective branding is vitally important for the success of your business. Your brand reflects how your company operates, what you are, how you differ from your competition; it creates and defines customer expectations.Your company brand is reflected in many different ways; your products and how yo ...

How to Create a Fantastic Logo Design

Creating a new logo design for your company means your new design must reflect your brand. The design needs to be small yet effective. This is the greatest challenge for logo designers. They must create a new design to reflect your product and stays within the space constraints. Before creating you ...

Here’s Why this is so Critical in Branding: Top 5 Reasons

Information age has made it easier for people to set us global businesses and compete against each other in the worldwide market. More people are building the business today and hence building a brand name has become more difficult than ever before. However, with every change happening in the envir ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...

Branding Fail! #RonaldMcDonald

Ronald Mc Donald- The clown that has been the mascot of biggest Fast food Chain in the world, Mc Donald since 1960’s came under fire recently on twitter.There are a lot of people who have begun an initiative against Mc Donald, which has been recently criticised for increasing the child obesit ... ...

How To Find The Right Host For Your Website

When I started my small business venture I very quickly realised that I would need a website if I were to be seriously competitive and get my services out there into the marketplace. My technical knowledge was limited and I was daunted and confused by the sheer number of would-be providers out the ...

Whats new: Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...