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Top Posts: Programmatic Buying

How to Make Your Advertising Effective

For any business to have a successful advertising campaign, they must test and re-test their advertising results. However, a new business owner has a limited budget for their advertising and testing advertising results can be expensive. Therefore, it is important to create an advertising campaign b ...

Programmatic Buying - An Introduction

Last year, income derived from real-time bidding (RTB) exceeded $1.6 billion and 34% of all display advertising incomes are expected to come from RTB by 2017. Programmatic buying is therefore clearly set to become essential to any media buyer’s strategy.But why are media buyers now moving so ... ...

9 tips for finding the right web design company

Whether you are thinking of building a new website or you wish to improve your existing ecommerce website, make sure you choose the right web design company. A good website design company will give you visually attractive, fully functional, search engine friendly, website design that will not only ...

What Is Programmatic Buying?

Programmatic buying is the latest media buying strategy to set the online marketing world buzzing. In 2013, revenues derived directly from real-time bidding (an integral part of programmatic buying) hit $1.6 billion and it is estimated that by 2017 34% of display advertising revenue will come from ...

Sit Back and Watch Your Ads Work

Just as the number of channels which can be used to reach the customer has increased, so has the complexity of buying ads in the right channels. Making it easy to get it right is what programmatic buying is all about. The intricacy of finding your way to the customer is resolved with the same techn ...

Whats new: Programmatic Buying

How to Make Your Advertising Effective

For any business to have a successful advertising campaign, they must test and re-test their advertising results. However, a new business owner has a limited budget for their advertising and testing advertising results can be expensive. Therefore, it is important to create an advertising campaign b ...

Sit Back and Watch Your Ads Work

Just as the number of channels which can be used to reach the customer has increased, so has the complexity of buying ads in the right channels. Making it easy to get it right is what programmatic buying is all about. The intricacy of finding your way to the customer is resolved with the same techn ...

Programmatic Buying - An Introduction

Last year, income derived from real-time bidding (RTB) exceeded $1.6 billion and 34% of all display advertising incomes are expected to come from RTB by 2017. Programmatic buying is therefore clearly set to become essential to any media buyer’s strategy.But why are media buyers now moving so ... ...

9 tips for finding the right web design company

Whether you are thinking of building a new website or you wish to improve your existing ecommerce website, make sure you choose the right web design company. A good website design company will give you visually attractive, fully functional, search engine friendly, website design that will not only ...

What Is Programmatic Buying?

Programmatic buying is the latest media buying strategy to set the online marketing world buzzing. In 2013, revenues derived directly from real-time bidding (an integral part of programmatic buying) hit $1.6 billion and it is estimated that by 2017 34% of display advertising revenue will come from ...