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Latest Posts

4 Inbound Marketing Methods that Won't be Missed

Opening a virtual, online store is trickier than opening one in the real world where people can at least see it while walking by. In the online world, your brand has to stand out among potentially a million others to be seen by people.This is where techniques like inbound marketing come in, which a ...

Paid Search Gets a Leg up from A/B Testing

The internet is an advertiser’s dream. Before the internet, who could ever think of reaching out to millions of potential customers with their brands and products without years of hard work? This is something made possible only by the mighty internet, and it has changed the way people do busi ...

Exploring Facebook Retargeting Tactics

Anyone who is serious about building their brand and getting their products out to people knows that marketing is key to achieving this. While there are many ways to do this, some have a clear precedence over others. Retargeting is a technique that is one of the most effective and widely used these ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ...

Lead Generation for Real Estate Gets Decoded

Lead generation is a vital part of any business’ marketing strategy, particularly in the increasingly competitive field of real estate. Lead generation is what gets people interested in your business and makes them more likely to invest in your services. In real estate, this is vital as there ...

How Updated Are You on Global Email Marketing Regulations?

Digital Marketing Done LegallyLaws are meant to deter thieves. They are designed to protect us. In the digital marketing universe, this is no different.With greater incidences of cyber theft, more internet users have become victims of dangerous spam threads. Having laws governing how peop ...

Getting the Best out of Interactive A/B Testing

In terms of marketing and business, interactive A/B testing is the process by which two variations – an original one and a modified one – are compared, in order to see the effectiveness of any changes that are made. Put simply, it allows you to compare, the regular sign-up page on your ...

4 Important Landing Page Tools

Marketing is absolutely paramount in today’s rapidly growing business world. Available advertising platforms has taken many forms and the internet is by far one of the best ones we have. As a result, we have an infinite number of websites that give us access to almost anything we need.The pro ...

A/B Test Validation Using Google Analytics

There are several tools and techniques to improve the performance of a website. A/B testing is one of those techniques. In A/B testing, two or more page layouts are created for the same page address. They have similar core functionality but vary in how the website is viewed by the visitor.In order ...