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Latest Posts

Lead Generation Suffers Quality Issues

Lead generation, the process of obtaining information, for a number of reasons which could include expanding the scope of a particular business or endeavoring to increase sales revenues, is very useful in the business world as a means you can stay in the race and remain competitive. However, some q ...

3 Great Retargeting Platforms

We all know that the internet is the rage these days. It has been like that for years now, and there are no signs of it dying down anywhere in the near future. People love to stay connected via the internet, and the ease it has brought to human life is something we cannot be ready to give up now th ...

Increased Mobile Clicks for Email Marketing

As mobile technology becomes more and more advanced, an increasing number of people are using their phones and tablets to access the internet and perform activities online. Smartphones are now capable of doing almost exactly the same things as desktop computers, with the incredible advantage of bei ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Hiring Decision for a Lead Generation Company

Lead generation is an important aspect for helping businesses grow. Over the years, lead generation companies have sprung up because of the increase in demand for their services. Lead generation can be time-consuming for some businessmen so they opt to invest in these lead generation companies to h ...

Digital Marketing Always Gets a Leg-Up with A/B Testing

An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization ...

A Look at Samsung's Branding Fail: Why Inconsistence Can Be a Disaster

You know it has happened to you: when you bought something and realized it was not the same quality as the one advertised. To the company selling the product, that can be disastrous in terms of branding. The common denominator when it comes to branding is consistency.In other words, what you sell s ...

Branding is For Everyone, Even Small Ventures

Branding is considered one of the most important and crucial aspects of any company or business. Good branding is typically viewed as something that only large and well-known corporations are capable of doing and achieving. That’s quite a misconception because branding is for everyone, even f ...