3 Tips for Simple Banner Ad Design

Many factors influence the success of a display advertising campaign, and banner design is one of them. However, banner design is sometimes overlooked, despite the fact it is very relevant. Below are three principal strategies that play a crucial role in banner design.

Avoid Complications

When it comes to banner design, one of the most common mistakes is complexity. Advertisers will try to pack as much information as possible into one ad to impress the audience. This might look like a good strategy at first glance but having too much information results in presenting no meaningful information at all. You only have a moment to grab a viewer's attention and to make an impression on them. Including complex graphics, unreadable text, or too many images can have a negative effect.

Your goal is to make a lasting impression. Choose appealing backgrounds with short taglines that present your product as efficiently as possible. You can include one simple and declarative call-to-action.

Use Photos When Suitable

It is often believed that if you include a photo of a person in your ad, you will have more positive results that if you don’t. Sometimes this is true, but photos can also backfire.

Including photos in ads does not guarantee a high-performing ad. Aimless inclusion of random photos will not help you explain the product; this is one of the biggest mistakes advertisers make. They assume that, due to a brief window of time to secure attention, ads with no photos will be unnoticed. A brightly colored background and vibrant artwork will do the trick because these can be more eye-catching than a photo.

Don’t get the wrong idea. When appropriate, photos can make a viewer more connected to your product or service and the benefits they provide. This works the best if you can display people using your service. However, this use might not be practical due to your product and the limited space within a banner. You can use photos to present the benefit of your services like peace of mind or convenience. If you can do this, using photos is an excellent tactic.

Simple A/B Testing

When A/B testing is concerned, you may wish to get as much data as possible out of each test. However, you may end up with ambiguous results if you include too many variables that could create noise.

You should change only one aspect of the banner at a time within a single test. You could make a comparison between two different taglines within a single test. You can keep call-to-action, background and other elements consistent. In another test you can change the background image and keep everything else the same. If you compare both within the same test, you will not get an answer why one version was the better than the other.

You can have multivariate tests to compare various alternatives at once if you have a great capacity of impressions.

In Conclusion

Your banners should be simple, readable and attractive. Do not include things that are unnecessary and keep your testing simple. In short, keep your banner ads as simple as possible.


*Image courtesy Flickr Creative Commons

More about Ad Banner

About Dajine

An ordinary person with great love for internet business


Top Posts | A/B Testing

Modern Consumer Ethics: Is Your Business Green Enough?

Modern consumers care about ethics enough to put their money where their mouth is, and this trend is likely to continue for the foreseeable future. Failing to be ethical, especially as far as sustainable business practices are concerned, will affect your bottom line.Ecology as a LifestyleAccording ...

Paid Search Gets a Leg up from A/B Testing

The internet is an advertiser’s dream. Before the internet, who could ever think of reaching out to millions of potential customers with their brands and products without years of hard work? This is something made possible only by the mighty internet, and it has changed the way people do busi ... ...

Top 5 A/B Testing Blunders to Avoid

A/B testing is a process that can help any company optimize their website for maximum profits. However, this technique must be approached with the proper care in order to avoid any mistakes or unreliable results. Poorly performed A/B testing can have negative effects on your company and even result ...

Digital Marketing Always Gets a Leg-Up with A/B Testing

An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization ...

Getting the Best out of Interactive A/B Testing

In terms of marketing and business, interactive A/B testing is the process by which two variations – an original one and a modified one – are compared, in order to see the effectiveness of any changes that are made. Put simply, it allows you to compare, the regular sign-up page on your ... ...

A/B Test Validation Using Google Analytics

There are several tools and techniques to improve the performance of a website. A/B testing is one of those techniques. In A/B testing, two or more page layouts are created for the same page address. They have similar core functionality but vary in how the website is viewed by the visitor.In order ...

3 Tips for Simple Banner Ad Design

Many factors influence the success of a display advertising campaign, and banner design is one of them. However, banner design is sometimes overlooked, despite the fact it is very relevant. Below are three principal strategies that play a crucial role in banner design.Avoid ComplicationsWhen it com ...

Interested in Site Monetization?

A landing page has quite a number of elements which can be redesigned or given the go-by. Stuffing a site with a number of widgets might work out if the prime elements are identified with ease. Aiming to find which grouping of elements works the best is one of the defining functions of those tasked ...

A/B Testing Ethics Can’t Be Ignored

Every company tries to boost its business by reaching out to its consumers in one way or the other. Advertising one’s business through emails was common some years ago, and while it is still practiced today, there are many other ways to improving your webpages or attract more traffic to your ... ...