4 Key Ways To Get The Best from Your Advertising
It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful business.
Have you noticed how some people always seem to get the best deals? You pay full price for something and think it is reasonable, but then you talk to a friend or associate who has the same thing, and find somehow they paid a lot less for it. How did they manage that? Usually it is because they are not afraid to ask for a discount or extras. Don’t sell yourself short and don't be afraid to ask; next time you see your advertising rep, ask for a discount. Even if you are already getting a discount, ask for a bigger one. Just about everything in life is open to negotiation, and if you don’t ask, you don’t get.
There is a common view in business that bigger is always better, but this is not necessarily the case at all. When it comes to advertising, you may be surprised to find that some of your short ads have more success than a lot of the bigger and more expensive ones. It often happens that short, easy-to-read ads with few words but punchy slogans and eye-catching graphics have the most impact on the prospective customer. If you save some money by trimming down on the size and cost of certain ads, it does not in any way mean that you will be trimming down on the sales generated.
Make The Most of the Freebies
Do you know the real difference between advertising and publicity? The difference is in who is doing the talking. In advertising, you sell yourself. When someone else sells you, it is publicity and it generates the kind of interest and credibility that you definitely should not miss out on.
Think about the different ways you can showcase your enterprise. If you have some news, write a press release. A great way to promote your business for free is by writing factual, helpful articles with a brief byline and link to your website at the end, and post them in magazines, ezines, newspapers and other publications. You could also promote the business of a non-competitor in return for their promoting yours. Consider the completely different market they move in, which may well help bring you a different sales demographic.
You will find that there are a lot of different ways to get free advertising which will benefit your business. Naturally, you can’t depend solely on the freebies, but it certainly helps to get a little extra for nothing.
Improve Your Offer
Is the deal you are offering too good to miss? If not, you need to consider improving it. That does not mean cutting prices even more than you already have; after all, you still have to make a profit. You can however sweeten the deal by giving the prospect more information on the value of the product, or adding certain bonuses which will be perceived as valuable, but which will not cost you much to include.
A very effective way to motivate prospective buyers is with expiration dates for offers. The fact is, an open-ended offer just encourages customer procrastination, which leads precisely nowhere. If the customer knows that they only have until Saturday to buy something at a discount and that they will pay more on the Sunday, they will make it a priority to visit your store.
Advertising does not have to be a big drain on your bank balance to be powerful. When you learn how to negotiate for a good deal, know just when smaller ads can be as effective as larger ones, offer discounts and discover how to create an irresistible offer, you are well on your way to the skyrocketing profits you dream of!
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Single British vegan gal, keen writer, blogger, cook, traveller and campainger.