Inbound Marketing vs. Outbound Marketing

Marketing as a science is relatively new. The first theories on the subject were written after World War II. Since then, it has evolved significantly, but like many other sciences, its basic premises are still the same. We market in order to present a product to the general population so it is purchased and consumed.

The main tool for accomplishing that is a marketing mix that consists of the 4 P’s: price, product, place, and promotion. All these elements are necessary in order to run a business successfully. Given that marketing is primarily a process of communication, its evolution goes hand in hand with the development of media and promotional activities.

When we talk about the channels which we use to convey our message, we can differentiate two major channel groups: inbound marketing and outbound marketing. Outbound marketing has been a way to communicate our message for quite a long time. It consists of activities such as door to door sales, posting flyers and brochures, telemarketing or perhaps using radio or television ads. Outbound marketing is all based on a simple idea of the marketer, or the salesman, is going out and presenting the products or services to the general population. It is aggressive and some may say an intrusive way of promoting goods and services. It was a good way to market for a long time given the technology that was available.

As it usually happens, times change along with business practices. The old saying goes: “adapt or perish”. Outbound is no longer a dominant way of doing marketing. It is no longer cost effective to promote yourself on the radio or the TV. With each year, more and more people are avoiding these devices. Why is that? Because of the internet.

People today are doing everything on their computers. Many of us don’t need to go out of the house in order to run a business or make a profit. Instead of outbound marketing, inbound marketing is needed to attract people. When people want to buy a product, they don’t need to go to a shopping mall. They can do everything on the internet. They can compare prices, check out the competition, review the difference between products and all other relevant information you need to know. Companies address this and conduct inbound marketing by using blogs, eBooks, SEO, podcast, videos, and more. All of these things help them promote their products and services.

Like many things, we cannot choose between right or wrong tactics here. It is just that the outbound marketing is a thing of the past and the inbound is the future. One thing is for certain. We won’t bother with pesky salesmen anymore.


*Image courtesy Flickr Creative Commons


About Dajine

An ordinary person with great love for internet business


Top Posts | Inbound Marketing

4 Inbound Marketing Methods that Won't be Missed

Opening a virtual, online store is trickier than opening one in the real world where people can at least see it while walking by. In the online world, your brand has to stand out among potentially a million others to be seen by people.This is where techniques like inbound marketing come in, which a ...

Understanding the Design Elements of a Good Blog

A blog site essentially uses the same design techniques and elements as a website. However, the posts on a blog are displayed in an online journal format. When a person visits the blog, they view the entries in a reverse chronological order. A blog site demands the same attention as a website. Ther ...

5 Steps to Grow Your New Business

Opening a new business is difficult. You rely on local consumers to grow your business at first. As a new business owner, you’re limited on funds for marketing your company. Therefore, it’s important for you to concentrate on what you have. Tap into the community’s local marketing ... ...

5 Common B2B Sales Mistakes To Avoid

Selling business to business (B2B) is a totally different ball game to that of selling to clients.  Here are five classic B2B mistakes your sales people must avoid.Mistake #1 - Thinking cold calls will bring in business.Cold calls once served a purpose in B2B sales but that was a lifetime ago. ... ...

Great Content Keeps Visitors Coming

They say that ‘content is king’ and without fresh, good quality content your website will fail to generate much interest.  Here are a few tips to help you create engaging content for your audience.DiaryIn the daily whirl of running a successful business, it’s easy to forget i ... ...

Why Your Business Needs Its Own Blog

Today, every business worth its salt has a website.  The first thing most people do when looking for a service or product is go straight to Google.  But does your website have its own blog?A blog is a vital marketing tool in today’s world of e-commerce, and every business really sho ... ...

How to Generate More Website Traffic

Getting more visitors to your website is not a rocket science but it is important to note that working towards that objective is crucial. We can increase sales by increasing leads and traffic. Follow the tips below to generate more traffic to your website.Present Content Offers to VisitorsContent o ...