Tego

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.

Tip #1: Set Goals for Yourself

Setting yourself a few achievable goals is the best way to keep yourself motivated when you’re cold calling.  For example, set yourself a goal to gain 100 permissions to send prospects more information either by email or post, then make a follow-up phone call.  Achieving this goal will make you feel positive and inspire you to get back on the phone in pursuit of your next goal. 

Tip # 2: Make the First 3 Seconds Count

The most critical element of your cold call is the first three seconds following your greeting.  You have just a three second window to get your prospect interested, before they dismiss you.  If they’re interested in what you have to say, they’ll listen to you, rather than just thinking of excuses to hang up.

To spark that curiosity in your audience, you’ll need to offer a really exceptional product or service.  Having piqued the call recipient’s interest, you should then offer a commitment-free next step, for example, ask permission to send a free sample or some more information. 

You can also generate additional interest by telling them that other people you’ve spoken to have found your product or service interesting and desirable.

A fluid introduction is essential if the call is to go well.  Introduce yourself and tell the prospect the name of the company you’re calling from.  Now, make a brief statement to grab their interest.  For example, tell them about a wonderful promotion that’s happening in their area, and offer them something for free.  All you need from them is permission to send out more information, or make a follow-up call to arrange delivery of their free gift.

In Conclusion

Cold calling needn’t be a salesperson’s worst nightmare.  Implement these simple tips to engage with prospects and watch your sales figures steadily grow.

 

Image sourcebrentjonesonline.com

More about cold-calling
Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

Top Posts | Lead Generation

Lead Generation Suffers Quality Issues

Lead generation, the process of obtaining information, for a number of reasons which could include expanding the scope of a particular business or endeavoring to increase sales revenues, is very useful in the business world as a means you can stay in the race and remain competitive. However, some q ...

Technology Boost for Lead Generation

Advancements in technology over the last decade provide plenty of great opportunities for companies to streamline their services and improve their efficiency. When it comes to lead generation, there are a lot of little boosts your business can enjoy with the help of technology. If you really embrac ...

Lead Generation for Real Estate Gets Decoded

Lead generation is a vital part of any business’ marketing strategy, particularly in the increasingly competitive field of real estate. Lead generation is what gets people interested in your business and makes them more likely to invest in your services. In real estate, this is vital as there ... ...

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.Tip #1: Set Goals for Yourself Setting yourself a few achievable goals is the best way to ke ... ...

Hiring Decision for a Lead Generation Company

Lead generation is an important aspect for helping businesses grow. Over the years, lead generation companies have sprung up because of the increase in demand for their services. Lead generation can be time-consuming for some businessmen so they opt to invest in these lead generation companies to h ...

How To Make Your Blog Work Harder For Your Business

Your blog is one of the most effective ways of generating leads for your business.  Here are a few tips to help you get your blog working hard for you.Quality not QuantityContrary to what you might think, generating hundreds of leads is not necessarily a guarantee of success.  Try to attr ... ...

Marketing Budget for SaaS Companies

Software as a service (SaaS) model differs from a standard business model, but a majority of ISVs disregard these differences. SaaS businesses are pressured to grow on a monthly basis to generate revenues to refund customer acquisition costs. Marketing has become an integral part of the SaaS busine ...

How To Start A Successful E-Commerce Business

These days, everyone seems to be jumping on the e-commerce bandwagon.  It’s an easy way to make a fortune, right?  Maybe, but there are plenty of mistakes you can make along the way.  Here are some tried and tested tips to make sure you get it right first time!Identify Your Nic ... ...