Tips To Warm Up Your Cold Calling Technique
Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business. Here are two simple tips to help warm-up your cold calling experience.
Tip #1: Set Goals for Yourself
Setting yourself a few achievable goals is the best way to keep yourself motivated when you’re cold calling. For example, set yourself a goal to gain 100 permissions to send prospects more information either by email or post, then make a follow-up phone call. Achieving this goal will make you feel positive and inspire you to get back on the phone in pursuit of your next goal.
Tip # 2: Make the First 3 Seconds Count
The most critical element of your cold call is the first three seconds following your greeting. You have just a three second window to get your prospect interested, before they dismiss you. If they’re interested in what you have to say, they’ll listen to you, rather than just thinking of excuses to hang up.
To spark that curiosity in your audience, you’ll need to offer a really exceptional product or service. Having piqued the call recipient’s interest, you should then offer a commitment-free next step, for example, ask permission to send a free sample or some more information.
You can also generate additional interest by telling them that other people you’ve spoken to have found your product or service interesting and desirable.
A fluid introduction is essential if the call is to go well. Introduce yourself and tell the prospect the name of the company you’re calling from. Now, make a brief statement to grab their interest. For example, tell them about a wonderful promotion that’s happening in their area, and offer them something for free. All you need from them is permission to send out more information, or make a follow-up call to arrange delivery of their free gift.
Cold calling needn’t be a salesperson’s worst nightmare. Implement these simple tips to engage with prospects and watch your sales figures steadily grow.
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About Alison Page
Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk