Tego

Unhackable: How to Keep Your Company's Social Media Presence Secure

Social media marketing has become an absolute must for businesses that want to remain relevant. Through the past few years, there has been an increase in malicious activity conducted by unauthorized parties attempting to seize control of the social media accounts belonging to major organizations. For hackers, the greater the challenge, the greater the thrill, and social media provides a playground of potential obstacles. There are a number of tactics, from phishing scams to rogue applications. Keep your company's social media presence secure by following good judgment and smart tactics.

Social Media Management Platforms

Having a third party platform adds that extra layer of security, in addition to its central purpose of increasing social media productivity for your organization. These platforms provide team members with individual log-ins and not global ones, adding more security. The third party platforms can also prevent the creation of unified accounts so users only have access to a specific group of social media networks on a day-to-day basis.

Privacy Settings

A recent social networking survey commissioned by ESET found that two-thirds of respondents had concerns about social networking privacy issues, yet only 31% of those questioned took steps to update their privacy settings within the previous 90 days. Such lack of attention to your Facebook fan page, for example, makes an easier target for data and identity theft as well as social engineering. Take a few minutes to choose privacy settings that can make your site more secure.

Proper Training

When it comes to social media safety and security, human error is a common cause of risk. Employees introduce security problems by practicing poor judgment, clicking things that they shouldn't, oversharing confidential information, and generally having a lazy attitude toward security software. To reduce human error issues, have a select group of people or a competent person properly trained to be social media administrators. An Ottawa IT services professional reports that even companies with a full-time IT team may be at risk of a cyberattack, so you may want to consider installing additional protection for your company’s social media presence.

Data Protection

The concept of data protection is actually workable both ways. While your company should be careful about the data you collect from fans and customers, this discussion is more focused on internal protection of your company's data. Once your privacy settings are live, take technical control through use of encryption. Encryption is a tool that prevents data from getting into the wrong hands.

Hacking and data breeches have become a common issue but you can take steps to minimize the risk of being a victim. Through a combination of protective measures, proper training, and common sense, you can keep your company's social media presence secure.

More about
Emma Sturgis

About Emma Sturgis

Emma is a freelance writing currently living in Boston, MA. She writes most often on business and technology. When not writing, she enjoys watching old movies and rock climbing

Emma Sturgis

Top Posts | Social Media

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ... ...

2015 Trends in Social Media Marketing

It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social medi ... ...

Photo Credit: HTSABO

Top Promotion and Marketing Tips on Social Media

In today’s world, social media is fast taking over both our interpersonal as well as business communication space. For instance, the leading social media site, Facebook, boasts of 1.4 billion plus members, with more than 800 million unique monthly visitors. Twitter has a 300 million ... ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ... ...

How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram wi ... ...

Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing each have specific strengths. To gain maximum profit, they must be used together, effortlessly. When these elements work together, they complement each other while reaping the benefits of their built-in potentials. Companies realize that they must use SEO to ...

How Great Reviews Can Drive Your Business Forward

A business can succeed or fail depending upon what’s said by its customers about the goods or services you provide.  Statistics show that 90% of people will make a decision to buy based on other people’s online reviews.  Likewise, 86% of consumers would be put off buying a pro ... ...